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The mobile phone will soon become the most powerful channel for persuasion, more influential than TV, print, or the Internet.

Mobile Persuasion is a new book by the Stanford University Persuasive Technology Lab. Edited by BJ Fogg and Dean Eckles, it presents 20 perspectives on how mobile devices can be designed to motivate and influence people—and how this emerging trend will change the way you live, work, and play.

The book is based on the Mobile Persuasion event that took place at Stanford University in February this year and brought together innovators, designers, and researchers interested in mobile technologies that change people’s beliefs and behaviors.

This April, the lab also hosted Persuasive Technology 2007, an academic conference on persuasive technology. The proceedings are now in process and should be available in August of 2007.

The mobile phone is the fastest growing and potentially the most effective advertising medium ever developed, writes Michael Stanley on Cellular News.

Mobile advertising has been a topic of discussion for mobile operator management teams for many years, but it was the recent moves by both Yahoo and Google to focus on the revenue opportunities presented by mobile advertising that has all in the mobile industry scurrying to develop a viable and sustainable business model that will generate additional revenues in the face of fierce competition and falling per subscriber voice revenues.

For those companies who have taken the early initiative, the ability to interact personally and intelligently with consumers via a mobile device is delivering recall and response rates not seen in advertising in a long while. Reports by NetInformer, a provider of wireless media and mobile marketing services, quote typical response rates of 15%, which is 10 times higher than traditional direct response advertising. Such successes should have advertisers and advertising agencies very excited as they currently struggle to reach consumers effectively with traditional media channels.